At the end of each calendar year, hoteliers evaluate their marketing strategy to identify which tactics work, did not work and what needs to improve. Every year brings new strategies and techniques so it is important to watch the trends and take the full advantage of them. saying all of that, there are some Hotel Marketing that will work each and every time when you apply it.
The 7 Top Hotel Marketing Strategies
Let’s take a look at the current top seven hotel marketing strategies. We look at what is working across al types of hotel marketing from the international chains to the boutique local hotels. We are a local marketing agency so we will focus on what you can apply for your local marketing hotel strategy.
Marketing To Advise About The Personal Experience
Customers know that you are able to personalise their experience. As technology and data systems are constantly improving, you must understand what you customers need. Research the recent statistics and survey what the customers are really looking for. You can see this information in some hotel reservation sites online. They are posting reviews and comments and this visible feedback is essential LIVE marketing data.
Facebook Marketing For Hotels
Social networks are more than a social space. These social media platforms have been selling products and services since their inception. Facebook alone has more than two billion users each month, and more than 50 million business pages are currently active. That offers a massive reach to your potential customer base.
Facebook is the social media platform that wins hands down and is where hotels tend to be most active. If that’s where the big fish swim, it’s where you should also place your hotels. Not only are hoteliers active but so are clients so it’s a perfect place to promote and market your hotel. Create a Facebook page for your hotel if you do not yet have one. They can prove even more popular that your own website so it’s worth the effort of completing the full Facebook profile for your small business marketing.
Use high resolution images and increasingly video content is being shared and that really helps you demonstrate the hotel in an engaging way. It is a great way to build brand awareness and convey powerful marketing messages. Video content will also increase your reach and customers interaction. In fact, 76% of social network users say they are ready to share a video over other types of content.
Facebook Advertising For Hotels
Being able to advertise to an interested audience is perfect for hotels. Customers might have a favourite hotel at the moment but with the right kind of offer, you can get your hotel into the forefront of new clients. This can be for a hotel stay or to make use of the hotel facilities such as a restaurant. Even if they come only to dine, you can then market to them to stay with you.
Mobile Marketing For Hotels
It’s no longer a secret, mobile bookings are a key part of the travel industry since people tend to use their mobiles more than laptops, desktops and tablets. Consumers have less and less time to sit at home and do their research. They definitely prefer to find a special offer and book hotels using their mobile phones, whether via a mobile website or an app. Make sure your website is designed to not only display well on mobile but be easy to use with strong calls to action and click to call numbers as standard.
According to Google , 51% of Smartphone owners use their devices for travel-related activities. Therefore, a mobile presence is absolutely essential for your hotel
Reach Prospect Clients Via Email
E-mailing remains a great way to maximise your return on investment. Additionally, 2/3 of prospect clients still prefer to have an exchange communication via email. So if you have a database of clients, make sure to communicate with them. E-mail promotes direct contact, is a good way of targeting and when used wisely, your emails will be eagerly awaited by customers ready to engage with you.
A good rule of thumb is to focus 80% of your email marketing like newsletters on information and helpful content and then only 20% on self promotion or offers, it will lead to greater engagement and a lower rate of opt outs for you. Also focus on being pro-active and building your email list, what and how are you adding new clients and potential clients to that database? More on this shortly.
Regularly Update Your OTA Online
OTA stands for Online Travel Agency. Recent figures indicate that over the past two years, the rate of travellers visiting both the hotels and OTA websites has increased from 30-40%, while the rate of travellers traveling exclusively to OTA website has increased from 48% to 60%.
Make sure to regularly update and optimise your OTA profile, you will not only get more bookings but can also get positive reviews from your hotel customers. The reason is people will see that you have an active business. It is important to answer the reviews received. Even the ones that are not ideal as 80% of travellers consider online reviews when booking. In addition, 85% of users are affected if they see a bad rating or bad reviews posted. This can be managed with how you reply.
Directing Customers From OTA’s And Getting Direct Bookings
We know that OTA’s cost money and for many hoteliers they are a necessary evil and a part of the day to day marketing of your hotel but if you can get more direct clients, then this will save you that expensive commission that the OTA takes. Clients are becoming more and more educated about OTAs and they don’t need much encouragement to come to you direct. With the right marketing you can get new or recover former guests and ensure they prefer to deal direct. Yes, it’s not as hard as you might think.
Revisit Your Hotel Digital Marketing Strategy
Google’s algorithm is changing all the time and competing with the increasing number of OTA’s means that getting good results in the search pages is becoming increasingly hard. It does not all begin and end with your website but it is advisable to keep a close eye on some essential digital marketing stats. Some to focus on are –
- Website traffic
- Pay-Per-Click campaigns (pay per click) – like Google Ads
- Search Engine Optimisation (what keywords do you show for?)
- Content Marketing (how are you communicating with your audience?)
- email Marketing (open rates, bounce rates, unsubscribed, ROI)
To help you know with the above strategies, you need to ask yourself: Who is staying at my hotel? What is the reason for their stay? Where do they come from? You have a lot of marketing data to hand which will help uncover some if not all of this so you can base future marketing plans on that.
Facebook Marketing For Your Hotel – Magic Ads
We work with hotels to get visibility but also importantly to get clients. Many hotels use their facilities like their restaurants to have a regular flow of revenue rich clients. You can also market rooms to the same type of audience. Usually we would promote a restaurant meal and then advise secondary offers for a hotel stay. This is local marketing so the restaurant route works really well to keep that local visibility high.
We are running a FREE trial for maximising your restaurant hotel by using a Facebook promotional ad that engages with customers who are in a celebratory mood. Contact us now to find out more and see how our unique targeting and email / sms software can get your hotel or restaurant new local customers every week with this innovative marketing approach. It costs significantly less than OTAs and other traditional hotel marketing and can also accelerate your brand awareness and positive reviews.